Social Media Sentiment Analysis of Blackout Tuesday

Mural of George Floyd

The murdering of George Floyd by police officer Derek Chauvin is a social issue in America that is being protested across the world. There have been peaceful protests in all 50 states across America for days. Protestors chanted, "no justice, no peace", "I cant breathe" and "Say his name". Those same chants used in protests are also three of the most popular hashtags used across social media sites when addressing this issue.

What started as a peaceful protest in some cases has turned extremely violent and resulted in many arrests and stores being looted. People are angry and want to lash out in every way at what happened. This being the first large protest/riot in the world during the Social Media era, people used the power of social media to emphasize the magnitude of the unrest over this issue.

This Tuesday, June 2nd, was deemed blackout Tuesday. All across socials people vowed to not post their normal content but decided to post a black screen instead. My entire instagram feed was just filled with black screens. With that, people posted information on how to help on this issue and would give links to proper charity and organizations to help better our society on the issue of racism, police brutality, and social inequality. While my social feed was full of positive messages for #BLM and blackout tuesday, after doing a quick social mention search the results may come as a surprise.

19 million people posted a picture of a black square on Instagram alone.

Just focusing on Instagram, a quick social mention search of "black lives matter" I received the following results on user sentiment: 22% positive, 14% negative, 64% neutral.

Social Sentiment of Instagram posts for "blacklivesmatter"

Doing a search of "black out tuesday" I received slightly better results with: 12.7% positive, 7% negative, and 80.3% neutral.

Social Sentiment of Instagram posts for "blackouttuesday"

It makes sense that a majority of posts will come up as neutral as many simply posted the black square with the hashtag attached to the post. The negative sentiment is slightly alarming though.

Use the free tool attached here to see data in real time on any search term you desire.

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