Best Mobile Marketing Practices

Current Trends in Mobile Marketing

  • Location - Register your business/product with Google so you can appear on maps searches as well as google searches on mobile. Location data on apps is key for sending users push notifications and send out promo codes to encourage a sale that may not have happened otherwise.
  • Apps - businesses making apps is great for collecting user data. It is also a good way to increase revenue with rewards systems. An example of this would be the Starbucks app. On their app you can load money on to the app and you get stars for each purchase. After a certain amount of stars you are eligible for a free menu item. Location data is used here. Upon arriving in a certain distance from a Starbucks Location the app can send you a push notification which will promote the use of their app further.
  • Video - Video performs better than static images. Mobile video on social platforms is great for increasing engagement with customers. Examples of this could be contests, promotions, and tutorial videos. 
  • Omni-channel - simply aligning all messages across every platform, including mobile. This creates a certain brand consistency that most professional companies have. 

Three Best Mobile Marketing Practices

Think Local →As most people search for destinations of businesses on their phones, it is best to register your business with google so it can be found on search engines and google maps. Common examples of this can be “fast food near me”. Register your business with location based social services like Yelp and foursquare. This is just another site for people to find your business/service. Being present on all platforms grows the potential reach for people finding the business.

Formatting → If your site is not optimized for mobile then you are putting your business at a disadvantage. Most people use their phone before purchasing or right before visiting a destination over computers. If people visit your site and the formatting is not optimized they will be quick to leave your site. 

Apps → pushing users to download your apps is important for figuring out your interested consumers. It is an extra step that shows that person is more interested than the average customer. Typically when users download an app there is a sign up process which will give that business information about the customer. With that the business can build an email list to send out coupons/ promotional deals.


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